“When you’re shooting, we gather a bunch of data to let you keep shooting and then sort of keep processing in the background, so we have more time and this is just something we can’t do in video,” he explains. McCormack explains that when you’re shooting photos, the iPhone is constantly active, shooting and combining that information into a final photo. Here’s why:īut video shooters might notice that these specific focal lengths aren’t available to them, and there is a reason for that. Notably, the 24, 28, and 32mm focal lengths are only available for still photos, not videos with the main iPhone 15 Pro. “It really is, in my mind, all about allowing people to go chase their vision and this goes from the harried parent of a toddler where their vision is, ‘can I get my kid in frame as they take their first step’ all the way through to a pro or a creative who has got a very specific artistic vision in mind and want to get there as quickly as possible,” Jon McCormack, Vice President of Camera Software Engineering at Apple says.Ĭontinuing on with the importance of capturing a vision, McCormack highlights that what’s going on in the moment is “the most inspiring part of any photograph or any video.”ĭigging into the new option to choose between three focal lengths with the main camera on the iPhone 15 Pro, McCormack shared that was made possible with a combination of “the sensor’s resolution and Apple’s software.” When it comes to who Apple is designing the iPhone camera systems for, McCormack shared it ranges from parents of young kids all the way to pros: Jon McCormack, Vice President of Camera Software Engineering, and Maxime Veron, Senior Director of iPhone Product Marketing sat down with PetaPixel. That includes the company’s design approach, how the new 24MP default works plus the benefits, and more. Ahead of the iPhone 15 and 15 Pro arriving to the first customers on September 22, Apple executives have shared some behind-the-scenes details on the new camera systems.
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